FALLS CHURCH, Va., Sept. 12 – CSC’s Leading Edge Forum (NYSE: CSC) today released a report that explores the emerging interest of commercial and government organizations in “big data.” After studying the organizations and technologies leading this trend, the authors concluded that an organization’s internal data, while an asset, is not enough to fully unlock its massive potential unless combined with external data.

Titled “Data rEvolution,” the report analyzes business-related information consumption today and describes it as equal parts revolutionary and evolutionary. Data is revolutionary for its volume, variety, velocity and potential value. It is generated by numerous sources, both people and machines, adding more complexity and more opportunities to generate insights. New technologies – compute and storage platforms, applications, architectures and communications networks – are also coming to the forefront to interpret data, and therein lies the evolutionary advancement of tying it all together cohesively.

“Great discoveries come from having a broad spectrum of knowledge and the impending ‘Data rEvolution’ promises to open up a world of new insights, products, services, partnerships and roles,” said Paul Gustafson, the report’s lead author and director of CSC’s Leading Edge Forum, Technology Programs. “With data now a key factor in production, its growth and leveragability will be a basis for business innovation for years to come. The data-centered economy is advancing and organizations have to prepare.”

To view a perspective from Gustafson about the key findings and other CSC videos on the topic of big data, visit www.csc.com/bigdatavideo.

The report identifies key factors for leveraging big data:

1. 1. Data on Its Own Has Limits – An organization’s data is a valuable asset, but by itself it often has limits. Isolated, proprietary data paints a narrow picture. Answers are incomplete because the data is incomplete.
2. 2. Data Wants to Be Shared – Sharing has become a first principle, not an afterthought, that gives purpose to data and ties it all together.
3. 3. No One Person Owns the Data – New data connections are forging connections among organizations that need to collaborate on the data. This means no single organization owns all the data – and thus “As a Service” offerings make sense.
4. 4. Technology Answers the Call – “As a Service” offerings are just one manifestation of how technology is answering the call for big data processing and sharing. These new approaches, coupled with non-relational and parallel relational databases, and overlaid on a cloud infrastructure, represent the changing data foundation.
5. 5. Connecting the Dots Is the New Alchemy – Value lies in completing the data context using new tools and methods to establish relationships and meaning, yielding fresh insights. This connectedness is fueling a new kind of discovery that blends social network and other non-transactional data with traditional transactional data.
6. 6. Analyzing, Predicting and Visualizing – With so much data coming in, organizations are challenged to analyze and navigate it in new ways. Increasingly, organizations have better information and tools for looking ahead and are using these capabilities to understand, anticipate and plan – bringing in the era of the “Predictive Enterprise.”

The study analyzes each of these principles using examples and research from large-scale global enterprises, small and medium-sized businesses and government agencies.

As part of CSC’s Office of Innovation, the LEF provides clients with access to a powerful knowledge base and global network of innovative thought leaders who engage technology and business executives on the current and future role of IT. Focusing on the practical use of technology, the LEF offers a CSC point of view on technology trends to help clients understand what will happen in the future and how to benefit from change.

About CSC

CSC is a global leader in providing technology-enabled business solutions and services. Headquartered in Falls Church, Va., CSC has approximately 93,000 employees and reported revenue of $16.2 billion for the 12 months ended July 1, 2011. For more information, visit the company’s website at www.csc.com.

ALISO VIEJO, Calif., Sept. 20, 2011 – Quest Software, Inc.  (Nasdaq: QSFT)

The ability to simulate trends and identify probable business forecasts based on corporate data, using data analytics, is extremely valuable. However, the technology behind this capability is often far too expensive for most organizations and, what’s more, can be very time-consuming for the data analyst tasked with reporting. Today’s analysts need a simplified and cost-effective way to perform fast advanced analytics right on the desktop. Quest Software, the leading provider of database tools that simplify and improve the productivity, efficiency, and accuracy of production for database professionals of all skill and experience levels, has partnered with in-database analytics software vendor Fuzzy Logix to incorporate a rich, analytics library into a new Professional with Analytics Edition of Quest® Toad® for Data Analysts. The new edition delivers a powerful desktop analytics solution for predictive modeling and data mining, and also adds advanced heterogeneous queries, data cleansing, local storage, and visualization enhancements.

News Facts:

Toad for Data Analysts Professional with Analytics Edition provides a repository of sophisticated functions for rich data analytics used at the desktop to accelerate predictive modeling and data mining. With core functions for pattern discovery, clustering and regression powered by Fuzzy Logix, analysts can improve their analytic time to value at a fraction of the cost of server-based in-database analytics solutions. These added capabilities in Toad for Data Analysts put an extremely practical, simplified solution for complex analytics into the hands of more users.

The new release of Toad for Data Analysts also includes enhancements that ease difficulties associated with general data querying and reporting by automating manual, time-intensive tasks. Gathering data from various sources for reporting can be complex and time-consuming, and typically requires the use of multiple tools. Once analysts find the data they need, it can be difficult to view and understand, let alone compare and synchronize. Toad for Data Analysts also offers advanced heterogeneous queries and data cleansing and transformation utilities that simplify complex data manipulation tasks, as well as data visualization functionality that allows users to easily profile, view and understand their data sets.

Toad for Data Analysts 3.0 is now available with North American pricing beginning at $495 for the base edition, or $1,990 for the Professional with Analytics Edition. For more information, visit www.quest.com/toad-for-data-analysts/.

Quest also recently released the beta for Quest Business intelligence Studio, a self-service data discovery and visualization tool for business users who are not as SQL-savvy.

Supporting Quotes:

Claudia Fernandez, director of product management for Toad solutions at Quest Software
“Our strategic partnership with Fuzzy Logix has enabled us to bring a product to market that breaks down the cost and complexity barriers of data analytics, giving many types of users access to more advanced math and statistical functions through a simple and easy-to-use desktop-based tool. These enhancements are part our ongoing strategy to expand the Toad business into additional end-user roles, while continuing to increase productivity for and meet the ever-changing needs of our existing customers.”

Lorinda Selby, distribution analyst at Georgia Power
“With its quick time to value, Toad for Data Analysts has dramatically increased my productivity and efficiency, for gathering data and building 15 different reports on a monthly basis. What used to take me up to two weeks to do manually is now a completely simplified, automated process within Toad for Data Analysts, saving approximately three workdays worth of time each month. The reports generated by me and my team are used by executive management to understand how natural disasters and a variety of other issues are impacting our customers’ power supply and, ultimately, help ensure power is restored back to customers as quickly as possible. Our ability to deliver accurate reports efficiently and quickly is critical to the business, and Toad helps us do it each and every day. The value of this product has exponentially outweighed the cost.”

Michael Upchurch, COO at Fuzzy Logix
“From customer and product intelligence to financial planning and fraud detection, the power of in-database analytics is rooted in an organization’s ability to identify and act upon trends. With Quest’s  advanced analytics in Toad for Data Analysts, they can offer their customers unprecedented analytic power on the desktop, giving users a new cost and performance advantage that hasn’t been available through other market solutions.”

Supporting Resources:
Quest Software, Inc.: http://www.quest.com/
Toad for Data Analysts: http://www.quest.com/toad-for-data-analysts/
Querying and Reporting: http://www.quest.com/toad-for-data-analysts/
Quest Business Intelligence Studio: http://www.quest.com/business-intelligence-studio/

About Quest Software, Inc.
Quest Software (Nasdaq: QSFT)  simplifies and reduces the cost of managing IT for more than 100,000 customers worldwide. Our innovative solutions make solving the toughest IT management problems easier, enabling customers to save time and money across physical, virtual and cloud environments.

For more information about Quest solutions for administration and automation, data protection, development and optimization, identity and access management, migration and consolidation, and performance monitoring, go to www.quest.com.

Editorial Contact:
Betsy Mendenhall
Quest Software, Inc.
614.726.4842
betsy.mendenhall@Quest.com

Armonk, NY — 23 August 2011 — Capitalizing on the successful integration of its Netezza acquisition, IBM (NYSE: IBM) has launched a global initiative to help its Business Partners expand their analytics portfolio with IBM Netezza appliances. The initiative includes sales, marketing, and technical resources to make it easier for partners to market and sell Netezza into industries with strong demand for business analytics such as financial services, healthcare, and energy and utilities.

Netezza appliances are an attractive entry point into business analytics for IBM partners. Unlike competing appliances, Netezza can be up and running in 24 hours and analyze petabytes of data significantly faster at a lower cost per terabyte.  The simplicity and ease-of-use of Netezza allows partners to quickly place analytics directly into the hands of business users within every department of a client’s organization including sales, marketing, product development and human resources.

With today’s news, IBM partners can help credit-qualified clients finance Netezza appliances through IBM Global Financing with fast approvals on zero percent financing for 12 months. Clients can also take advantage of flexible payment options and terms including competitive 24 and 36-month rates with options that let them match payments to anticipated cash flow.

Credit-qualified IBM partners in North America can take advantage of a new 24-month lease to place Netezza inside their data centers for demonstration, development, testing and training purposes.*

“Netezza appliances provide IBM resellers, systems integrators and independent software vendors with a unique opportunity to grow their business,” said Arvind Krishna, general manager, IBM Information Management. “Business analytics is going mainstream and IBM’s goal is to arm its partners with the right skills and support to help our clients take advantage of this trend.  These resources are geared to make it easy for our partners to quickly infuse Netezza into their business model.”

Netezza Resources for Partners

Global Skills Bootcamps: IBM partners have access to more than a dozen no-charge skills bootcamps to gain hands-on training on how to set up, manage and maintain Netezza appliances. These four day bootcamps cover both technical and business best practices and participants can earn mastery certification upon completion of the course. Bootcamps are scheduled at client sites and IBM locations in key markets including the United States, United Kingdom, Australia, China, Malaysia, Taiwan, Argentina, Columbia, Belgium and Poland. Additional markets will be scheduled throughout the year.

Proofs of Concepts: IBM partners can bring clients into any of IBM’s global network of 40 Innovation Centers to test Netezza appliances. Partners can also build and optimize a new generation of business analytics applications to run on top of Netezza appliances.

Software Value Plus (SVP): On October 1, qualified IBM partners can become authorized to resell Netezza appliances under the Software Value Plus program. SVP is IBM’s authorized distribution model which offers partners the potential to maximize profits by reselling Netezza and other IBM products based on client needs and a partner’s investment in skills. Authorization will help ensure that clients get the right technology, reduce the risk inherent in any deployment and increase return on investment. Benefits to partners can include incremental co-marketing funds to drive new leads, the use of a mark to distinguish partners from their competitors, joint go to market planning, and financial incentives rewarding industry solution sales.

Software Value Incentive (SVI): On October 1, qualified IBM partners can earn fee based incentives for identifying new sales leads and actively engaging in Netezza sales. SVI rewards partners for their contribution throughout the sales process with a focus on mid-market opportunities.

IBM partner Fuzzy Logix is a predictive analytics software and services company that enables clients to embed analytics directly in their business processes, enterprise applications, mobile devices and Web services using in-database analytics that run inside the data warehouse. “Fuzzy Logix will use these resources from IBM to uncover global business opportunities and deliver higher value services to our clients,” said Mike Upchurch, COO at Fuzzy Logix. “Our company has a long history of working with Netezza and our joint technologies are proven to help businesses quickly realize the benefits of analytics.”

Netezza appliances are workload optimized systems based on IBM BladeCenter Technology. A workload optimized system is integrated hardware and software designed for industry-specific needs. Just as Netezza defined the data warehouse appliance market, IBM defined workload optimization with decades of experience building vertically integrated systems.

IBM partner Aginity specializes in reselling large databases and high-performance analytics to help clients turn their data into intelligent, profitable and actionable insight. “Aginity relies on IBM Netezza technology to help our clients bring big data and analytics together to create actionable and operational customer intelligence, especially in the retail and media industries,” said Ted Westerheide, Chief Architect at Aginity. “We welcome IBM’s extensive business analytics portfolio as we add depth to our offerings and expand into new markets.”

On September 15, IBM will host a worldwide Webcast that details how IBM Business Partners can take advantage of these resources to market and sell Netezza appliances.  For more information on this and additional Netezza Webcasts for partners, visit:

https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/swg_com_sfw_data_netezza_webinar.

For more information on IBM Global Financing, visit:

http://www-03.ibm.com/financing/us/lifecycle/acquire/itsoftware.html

For more information on IBM Netezza skills bootcamps, visit:

https://www.ibm.com/developerworks/wikis/display/im/IBM+Netezza+Bootcamp.

For more information on IBM Innovation Centers, visit:

http://www.ibm.com/isv/spc.

* Additional terms and conditions may apply. IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates for credit-qualified clients and are based on a client’s credit rating, financing terms, offering type, equipment type and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice. Software financing is for one-time charge items only and is provided by means of a loan.

At present there are two configurations for Tanay ZXnW Series – the ZX2W11 model includes two Tesla cards whereas the ZX4W11 includes 4 Tesla cards with additional memory and disk space. Both these models are available with Windows as well as the Linux operating system.

NVIDIA Tesla GPUs, based on the CUDA parallel processing architecture, have revolutionized the world of high performance computing. Using Tesla GPUs, people can now achieve computational speed that was unthinkable a few years ago. Some examples of the types of models that leverage the massive parallelism available include running a very large number of Monte Carlo simulations, Principal Component Analysis of large matrices and the calculation of Variance Inflation Factors for a large number of variables. These computations are required in many industries. For example, financial services companies can use the Tanay to perform the intra-day risk analysis of large investment portfolios, derivatives pricing, portfolio optimization and high-frequency trading. Other examples include researchers who can accelerate gene sequencing and oil and gas companies who can quickly model exploration and geophysical data.

Combining the computational power of GPUs with a built-in library of models, the Tanay ZXnW Series, will allow users to immediately solve their complex analytical problems at breathtaking speed.

According to Partha Sen, CEO of Fuzzy Logix, “The driving force behind the introduction of Tanay ZXnW Series is to provide a platform where people can instantly take advantage of algorithms accelerated on the GPU. We are very excited to launch this product, and we expect that this appliance will bring tremendous value to our customers.”

“The complexity and volume of analytics that organizations perform has exploded in the last few years,” said Andy Keane, General Manager, Tesla GPU Computing Products at NVIDIA. “Fuzzy Logix’s Tanay solution helps users find useful insights in real-time from their data by using GPUs to accelerate advanced analytics.”

About Fuzzy Logix

Fuzzy Logix is a leading predictive analytics software and services company. Fuzzy Logix enables companies to embed in-database analytics directly into their business processes, data warehouses, enterprise applications, devices, and web services. By directly integrating analytics into the areas where data already resides, Fuzzy Logix enables enormous processing efficiencies and dramatically reduces the cycle time for analytics.

In addition to GPU-based devices, Fuzzy Logix introduced a comprehensive in-database analytics library ‘DB Lytix’ in 2009. Today DB Lytix is the world’s most complete library of in-database analytics and is available on various database platforms including Netezza, Sybase IQ, Aster Data, SQL Server, ParAccel, and Informix. The ultimate vision of Fuzzy Logix is to make analytics pervasive in all walks of life. Fuzzy Logix delivers rich suites of advanced analytics and predictive algorithms in databases, memory and hardware.

For more information:

Please come visit us at booth # 230 at Trade Tech 2011 at the ExCel Centre in London from April 12^th to April 14^th. You may also contact Michael Upchurch at +1.704.807.7107 and Michael.Upchurch@FuzzyL.com or Dan Watkins at +1.551.556.8366 and Dan.Watkins@FuzzyL.com or at www.FuzzyL.com.

CAMPBELL, Calif.–(BUSINESS WIRE)–ParAccel, Inc., provider of the leading high-performance analytics platform, introduces additional analytic libraries that leverage PADB’s ability to execute advanced analytics directly inside the database. They were developed in close partnership with Fuzzy Logix, a leading provider of innovative analytics solutions. ParAccel’s customers can now leverage hundreds of additional off-the-shelf functions based on Fuzzy Logix’s DB Lytix™ – an in-database analytics software library. The combined best-of-breed solution boosts analytic performance, accelerates time-to-analysis, and eliminates analytic silos.

Customers can now reduce cycle times up to 70 percent by eliminating the need to copy and replicate data to specialized platforms for advanced analytics. Moving the analytics inside the database also provides more reliable and precise results based on a full available dataset rather than a limited subset. Because the additional functions can be leveraged using standard Structured Query Language (SQL) and business intelligence tools, companies can easily accelerate their use of sophisticated advanced analytics across the organization.

“ParAccel’s partnership with Fuzzy Logix enables customers to derive even more value from their data using our high-performance analytic platform,” said Barry Zane, founder and CTO of ParAccel. “Our partnership ultimately provides customers with additional sophisticated analytics that they need to tackle the challenge of predictive analytics, along with our existing support for custom functions, MapReduce and integration with structured and unstructured data.”

Now organizations can choose from hundreds of additional pre-built functions in their analysis, removing the need to spend time and money to create functions such as Monte Carlo simulations or multiple regression for their analyses. Fuzzy Logix and ParAccel are also working in tandem to provide a unique library of advanced functions for Financial Services that will be released later this year.

“ParAccel’s high-performance database is an ideal platform for Fuzzy Logix’s extensive in-database analytics solutions,” said Partha Sen, CEO of Fuzzy Logix. “The combination of PADB and DB Lytix will eliminate the costly and time consuming process of moving large amounts of data for performing analytics. By running in-database analytics natively in PADB, companies can quickly and efficiently achieve performance gains that range from 10X to over 100X.”

To learn how to realize the potential of predictive analytics, please attend the “Power and Promise of Big Analytics” workshop at GigaOM’s Structure Big Data 2011 event at Pier Sixty at the Chelsea Piers in New York City on March 23, 2011. ParAccel’s Bala Narasimhan and Fuzzy Logix’s Jim Zhang will co-present at 10:30 a.m. ET.

About Fuzzy Logix

Fuzzy Logix is a leading predictive analytics software and services company. Fuzzy Logix enables companies to embed in-database analytics directly into their business processes, data warehouses, enterprise applications, devices, and web services. By directly integrating analytics into the areas where data already resides, Fuzzy Logix enables enormous processing efficiencies and dramatically reduces the cycle time for analytics.

Fuzzy Logix was founded by investment bankers. The vision for the company was conceived in 1995 and since then extensive research and development efforts were undertaken by the founding partners in the areas of quantitative finance and high performance computational methods. These efforts resulted in the development of more than 800 different types of algorithms in the areas of Statistics, Data Mining and Predictive Analytics, Monte Carlo Simulations, Financial Analytics, Geo Spatial Analytics and Text Analytics. These algorithms were written in C/C++ and C# and later formed the very foundation on which Fuzzy Logix has evolved over the last few years.

About ParAccel

ParAccel is the developer of ParAccel Analytic Database (PADB), the world’s fastest, most cost-effective platform for empowering analytics-driven businesses. ParAccel enables organizations to tackle the most complex analytic challenges and glean ultra-fast deep insights from vast volumes of data. Data-driven businesses in financial services, retail, health care, government and more are taking advantage of ParAccel to tackle critical, time-sensitive questions outside the scope of conventional data warehouses and existing analytic tools.

For more information please contact us at info@paraccel.com or 866-903-0335, or visit us at http://www.paraccel.com.

The product, DB Lytix^TM, is a rich, in-database analytics library built during more than eleven years of extensive research on advanced analytical methods. It contains functions for mathematical and statistical analysis, data mining, and Monte Carlo simulations. With the library now ported to IBM Informix, DB Lytix can leverage the high performance of Informix to bring tremendous gains in processing speed to analytic solutions.

According to Fuzzy Logix CEO Partha Sen, “We are proud to release our second product with IBM and the availability of DB Lytix on Informix means that over 100,000 customers and OEM partners now have access to analytic solutions that install in 10 minutes and require no additional resources to manage. Customers will quickly see financial benefits and our offering supports IBM’s goal of making solutions for a smarter planet.”

“The availability of DB Lytix for Informix brings tangible business benefits to our customers and the marketplace. The combination of in-database analytics with the superior performance of Informix delivers an unparalleled ability to accelerate business decisions,” said Robert Thomas, Vice President of Business Development at IBM.

Businesses who adopt in-database analytics can perform real-time analysis of their data. Because the models are accessible via SQL, analytics can be moved into business processes and embedded in existing front-end tools such as Cognos. Customers in financial services, telecom, utilities, healthcare, digital media and retail are seeing the strong benefits of leveraging in-database analytics to accelerate their decisions. Since no additional hardware or network infrastructure is needed, companies will be able to build and deploy solutions in a matter of weeks. For those companies and OEM partners that would like to explore these solutions, they can obtain a trial license directly from Fuzzy Logix, and if needed, support services from Fuzzy Logix and IBM Global Business Services.

For more information, join us at the IIUG Informix Conference May 15- 18, 2011 in Kansas City (learn more at www.iiug.org/conf/2011/iiug) or contact Michael Upchurch at 704-807-7107 or Cyrus Golkar at 408-858-7979.

About Fuzzy Logix
Fuzzy Logix, LLC is an analytics product and consulting services company. DB Lytix is the world’s most complete library of in-database analytics and is available on seven database platforms including Netezza and Informix. Our goal is to make analytics pervasive and to solve complex problems faced by businesses by leveraging analytics. Fuzzy Logix delivers rich suites of advanced analytics and predictive algorithms in databases, memory and hardware. Our solutions allow you to analyze, infer and act^TM. For more information, visit www.FuzzyL.com.

About IBM
IBM Informix database software has been voted #1 in customer satisfaction. Find out more about IBM Informix at http://www-01.ibm.com/software/data/informix/
IBM and the IBM logo are trademarks of International Business Machines Corporation in the United States, or other countries, or both.

San Carlos, CA – June 22, 2010 – Aster Data, a proven leader dedicated to providing the best data management and data processing platform for big data analytics, today announced four new partners that are working closely with Aster Data’s data-analytics server, nCluster, to simplify development of highly-advanced and interactive analytic applications that process extremely large data volumes.  Aster Data’s solution is a massively parallel database with an integrated analytic engine that leverages the MapReduce framework for large-scale data processing.  By coupling the SQL language with MapReduce, Aster Data brings organizations the power of MapReduce with the familiarity of SQL. These companies, like many others, are building data-driven applications that leverage the ease and power of Aster Data’s SQL-MapReduce framework and Aster Data’s suite of over 30 business analyst-ready analytic packages and over 1000 power-user functions. The Aster Data Analytic Foundation packages and functions were announced yesterday in a separate release.

“Using SQL-MapReduce, developers can write advanced analytics with modern programming languages, such as Java or C, which are easily invoked declaratively via standard SQL,” said Rick van der Lans, Managing Director, R20/Consultancy. “Not having to deal with the ‘how’ of parallelization implies having to write less code and Aster Data’s data-analytics server both automatically and completely parallelizes query execution. This seriously improves developer productivity and makes ultra-fast advanced analytics feasible for the business analyst.”

Aster Data’s delivery of pre-built SQL-MapReduce functions through the industry’s first massively parallel processing data-analytics server has increased the velocity of advanced analytic application development for partners. These partners recognize the ease-of-use and richness of analytics on big data that can be achieved using Aster Data’s patent-pending SQL-MapReduce framework and visual development environment.  Partners using SQL-MapReduce for rich analytics include:

Fuzzy Logix: “Massive parallel processing of large data volumes, where queries and workloads are automatically parallelized with the elegance and ease of SQL-MapReduce, offers our customers a new level of analytics and productivity that is simply unmatched in today’s marketplace,” said Partha Sen, CEO, Fuzzy Logix. “Given this, we are porting our in-database quantitative library DB Lytix™ to the SQL-MapReduce model and Aster Data platform. On the Aster Data platform, DB Lytix™ will include mathematical and statistical methods, data mining algorithms and Monte Carlo simulation techniques. A vast array of enterprises will be able to take advantage of this general purpose in-database analytics library on the Aster Data platform.”

Cobi Systems: “There’s no question that Aster Data’s data-analytics server and SQL-MapReduce offers a powerful, yet easy-to-use framework to build rich, high performance applications on big data sets,” said Amiya Mansingh, Founder and CEO, Cobi Systems. “We have found that analytics that previously took weeks to months of SQL coding can now be built in days with richer analytic power than what is possible with SQL alone.  We are committed to adding applications to Aster Data’s Analytic Foundation to address the big data analytics needs across various industries, in particular, financial services, insurance, manufacturing and retail.”

Ermas Consulting: “Our focus with Aster Data is on bringing our expertise and solutions built in the SAS and R language to the Aster Data platform and running SAS and R applications 100% in-database using Aster Data’s strong parallelization capabilities,” said Soon Tan, CEO, Ermas Consulting. ”The power of SQL-MapReduce and Aster Data’s advanced in-database analytic engine provides a highly-compelling platform for SAS and R applications on massive data scales.”

Impetus Technologies: “Our research and consulting services team focuses on large data management, and has built considerable proven expertise in this area. Coupled with Aster Data’s analytics innovations around SQL and MapReduce, we can deliver richer data-driven applications that can be built in days using Aster Data’s unique analytics capabilities.  SQL-MapReduce brings an extremely powerful approach that enables richer analytics on big data. The Aster Data partnership is an important part of our business moving forward as market demand for big data management and big data analytics accelerates,” said Pankaj Mittal, CTO, Impetus Technologies.

About Aster Data

Aster Data is a proven leader in big data management and big data analysis for data-driven applications.  Aster Data’s nCluster is the first MPP data warehouse architecture that allows applications to be fully embedded within the database engine to enable ultra-fast, deep analysis of massive data sets. Aster Data’s unique “applications-within™” approach allows application logic to exist and execute with the data itself. Termed a “data-analytics server”, Aster Data’s solution effectively utilizes Aster Data’s patent-pending SQL-MapReduce together with parallelized data processing and applications to address the big data challenge. Companies using Aster Data include Coremetrics, MySpace, comScore, Akamai, Full Tilt Poker, and ShareThis. Aster Data is headquartered in San Carlos, California and is backed by Sequoia Capital, JAFCO Ventures, IVP, and Cambrian Ventures, as well as industry visionaries including David Cheriton, Ron Conway, and Rajeev Motwani. For more information please visit http://www.asterdata.com, or call 1.888.Aster.Data.

Aster Data, Aster Data nCluster, the Aster logo and Applications-Within™ are registered trademarks of Aster Data. All other brands and trademarks referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

“Netezza continues to be an important Catalina business partner with a proven track record of delivering innovative appliances; and, we are experiencing the same significant improvements in custom analytics due to in-database analytics.  Fuzzy Logix’s DB Lytix™ running on Netezza, reduced cycle time for a key process, market basket analysis, from a multiple-hour run-time to finishing in minutes – an impressive enhancement considering this process covers 52 weeks, 80,000 products and 20,000,000 IDs,” said Ryan Carr, Vice President of Predictive Modeling and Analytic Systems at Catalina Marketing,. “We are excited to be partnering with Fuzzy Logix and Netezza, and we look forward to the value deeper data analysis, advanced trend spotting techniques and the ability to build custom analytical models will bring to our business.”

DB Lytix™ is the result of more than ten years of extensive research on advanced analytical methods, and contains functions for mathematical and statistical analysis, data mining, and Monte Carlo simulations. DB Lytix™ leverages the high performance throughput of Netezza’s appliances and utilizes in-database analytics on Netezza’s shared-nothing Asymmetric Massively Parallel Processing™ architecture for tremendous gains in speed.

Netezza’s Prat Moghe, Senior Vice President of Strategy and New Markets agrees, “Fuzzy Logix was an early adopter of our i-Class in-database analytics vision and ported their in-database analytics library DB Lytix™ to the Netezza platform. We are pleased that Catalina has recognized the full potential of DB Lytix™ for very large sets of data on the Netezza platform. We are confident that many more enterprises will take notice of the power of in-database analytics and use it for gaining valuable insights from their enterprise data warehouse.”

According to Partha Sen, CEO of Fuzzy Logix, “We are glad that we could provide competitive edge to Catalina with our technology. We are very excited to be working with Catalina and hope to help them develop innovative and insightful analytical models.”

About Catalina
Catalina Marketing Corporation, www.catalinamarketing.com, owns and operates the world’s largest, transaction-level, shopper-data warehouse — powering media networks to intelligently connect CPG, health care, and retailer marketers with specific audiences. Catalina Marketing develops, delivers, and measures shopper and patient-driven engagements with approximately 90M households and 130M patients annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. The company is based in St. Petersburg, Florida, with operations in the US, Europe and Japan.

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

# # #

Netezza® and the Netezza logo are either registered trademarks or trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.

For more information, contact:

Glen Zimmerman
Netezza
+1 (508) 382-8267
gzimmerman@netezza.com

According to Partha Sen, CEO of Fuzzy Logix, “The availability of in‐database analytics in SQL Server
marks the beginning of a new era – the era of the democratization of analytics. It’s our goal to make
analytics pervasive in all walks of life. We feel confident that the availability of in‐database analytics in
SQL Server will enable us to serve a large base of customers who are seeking to use easily accessible
analytics to help them gain competitive advantage.”

Eric Hanson, Principal Program Manager Lead and Data Warehouse scenario owner in the SQL Server
team at Microsoft Corporation agrees, “In‐database analytics can provide dramatic benefits for our
customers. The functions that are available in DB LytixTM will enable our customers to rapidly do
predictive analysis directly with the familiar T‐SQL language within SQL Server. This allows analytic
results to be displayed easily in any report based on SQL queries. It also eliminates the need to move
data to a separate system for analysis, avoiding the cost of moving data and of implementing redundant
security controls.”

In‐database analytics is no longer an academic topic or an esoteric idea. It has become mainstream, as
increasingly more enterprises are either using this technology, or are demonstrating the inclination to
use it for solving business problems. In traditional methods of data analysis, users are required to
transport data out of the database for processing. The conventional wisdom is to move the data to
analytics. Even though the conventional methods seem logical, the movement of data imposes severe
limitations on delivery of results. In‐database analytics relies on moving analytics to the database
wherein advanced quantitative functions are embedded inside the database as scalar functions or
aggregates. Analysts can now simply write SQL queries to perform complex analysis of data and get the
desired results with blazing speed; exploiting the inherent parallel processing capability of the SQL
Server query processor.

Steven Baldelli, CEO of Trident Marketing, avid users of in‐database analytics on SQL Server says, “Using
in‐database analytics in SQL Server allows us to quickly analyze critical patterns in web advertising and
make adjustments on the fly. This technology has enabled us to instantaneously evaluate and cluster
the performance of our diverse sales force. Overall, we have realized a significant gain in sales, while
reducing our costs per sale by more than 20%.”

Fuzzy Logix is also excited to announce its partnership with Scalability Experts, a highly‐respected
international data management consulting company, with ten years of experience in providing solutions
that leverage Microsoft technologies. “When looking for a partner for our Microsoft solutions, time‐andtime
again, Scalability Experts emerged as a company that has consistently delivered professional, highimpact
solutions,” said Partha Sen, CEO of Fuzzy Logix. “The combination of our analytic solutions with
Scalability Experts’ data management, SQL Server and BI experience greatly enhances our ability to build
and develop end‐to‐end analytic solutions for our customers.”  Scalability Experts’, co‐founder and
senior vice president Robert Beatty agrees, “Because Fuzzy Logix’s library is so easy to use, we can build
solutions that range from embedding analytics into existing reports to delivering comprehensive
analytics appliances using off the shelf hardware and SQL Server. This is a great enhancement to SQL
Server because it allows anyone to leverage analytics to optimize business performance and maximize IT
investment.”

For more information, meet with us at TechEd, June 7th – 10th in New Orleans or please contact Michael
Upchurch at 704‐807‐7107 or Cyrus Golkar at 408‐858‐7979.

About Fuzzy Logix
Fuzzy Logix, LLC is a high‐tech analytics company, built on the results of more than ten years of research
and development in advanced quantitative methods. Our vision is to use artificial intelligence and
sophisticated quantitative techniques to solve complex problems faced by businesses. Fuzzy Logix
delivers rich suites of advanced analytics and predictive algorithms in databases, memory and hardware.
Our solutions allow you to analyze, infer and actTM. For more information, visit www.FuzzyL.com.

About Scalability Experts
Scalability Experts is a leader in data management and business intelligence for complex data platforms.
With recognized expertise and proven methodologies, Scalability Experts delivers solutions‐based
services, consulting and training that empower mid‐to‐large‐scale enterprises to drive business
performance with improved decision making and operational efficiencies. For more information, visit
www.scalabilityexperts.com.

ORANGE, Calif., Oct 27, 2009 – mLogica, Inc, a leading Business Intelligence solutions company, specializing in Predictive Analytic Appliances, and Fuzzy Logix, a leading predictive analytics company, specializing in Artificial Intelligence and sophisticated quantitative techniques, today announced the availability of Fuzzy Logix’s  advanced analytics libraries, as part of mLogica’s core Business Intelligence Appliance, powered by the high performance Sybase® Analytics Engine. The Appliance is available in various configurations, including an On Demand delivery model as a Public or Private Cloud.

mLogica’s Predictive Analytic Appliances ensure that end-users have the right tools to make the right decisions in a timely manner, with a rich, dynamic user experience based on BIRT. The Analytic Appliance On Demand model offers a delivery of services in a highly scalable and elastic fashion at lower costs, better performance and agility, turning complex business processes into simple services. This “Software as a Service” model allows customers to utilize the platform in a Public or Private cloud, and pay by utilization on a monthly basis.

Unlike traditional data mining solutions, Fuzzy Logix’s in-database functions allow companies to process  large volumes of data, without sacrificing throughput and accuracy. Fuzzy Logix’s libraries include mathematical and statistical functions, Univariate and Multivariate Distributions, and data mining and pattern recognition, including but not limited to, principal component analysis, linear, non-linear and advanced regression, clustering, forecasting, and behavioral segmentation.

The new Sybase IQ 15 Toolkit ships with Eclipse BIRT as its de facto Rich Information Application development environment.  With the incorporation of Actuate’s value added BIRT offering into their Analytic Appliance solutions, mLogica is able to provide scalable, turnkey analytic solutions to large commercial enterprises and public sector organizations, as well as mid-market businesses in a cost effective manner. mLogica’s clients include major organizations in the financial services, entertainment, technology, education, health care, telecommunications, manufacturing and transportation and logistics industries.

“We are excited about using mLogica’s Analytic Appliance with Actuate and BIRT to produce reports for our managers and executive leadership team. Being able to produce insightful and interactive reports about our clients and their purchasing trends is of utmost importance to us,” said John Manzanares, Vice President, IT, Daylight Transport. “In addition to the Analytic Appliance taking the reporting load off of our transactional databases, our users will receive these reports in a much timelier manner.”

“Sybase is pleased to be part of the mLogica and Fuzzy Logix Predictive Analytic Appliance. Built on high performance analytics and database engines from Sybase, including Sybase IQ, ASE and Replication Server®, the offering provides a price and performance advantage to both large and mid-sized businesses,” said Dan Lahl, Director of Analytics, Sybase, Inc. “Sybase IQ delivers unsurpassed query performance for the most complex analytics tasks within this affordable, eco-friendly and manageable environment.”

“The inclusion of Actuate’s value added offerings for BIRT within the mLogica Predictive Analytic Appliance and the option to deploy on the Cloud gives customers the flexibility of expenditure and deployment options that they demand,” said Nobby Akiha, Senior Vice President of Marketing for Actuate Corporation.  “We’re pleased to be working with mLogica one of our pioneer partners on the BIRT Exchange Marketplace to bring to market even more options for customers. You can visit the Marketplace at http://www.birt-exchange.com/marketplace.”

“The Predictive Analytic Appliance offers analysts an option to perform predictive, in-database analytics  and complex data mining tasks such as determining optimal pricing, segmenting customers based on their behavior, lowering  customer churn, optimizing marketing performance, identifying fraud and forecasting sales and inventory movement  entirely within the Appliance.  We can then represent the results using the many powerful visualization features of BIRT,” said Partha Sen, CEO of Fuzzy Logix. “This approach, as compared to the more traditional approach of transporting data out of the database for processing, offers high performance and provides the ability to gain valuable insights. With mLogica’s  bundled solution, performing data mining and advanced analytics have never been easier or more accessible”

“mLogica’s Business Intelligence offerings are significantly enhanced with our relationship with Fuzzy Logix, Actuate and Sybase,” said Amit Okhandiar, President and CEO, mLogica, Inc. ” Fuzzy Logix’s Quantitative Analytic features provide strategic advantages to our clients who can now perform advanced in-database and predictive analytics in the Analytic Appliance. Actuate’s formidable experience in delivering rich, dynamic Business Intelligence and reporting applications, in this case BIRT-based applications, can be adopted by many in our joint customer base, and we look forward to helping our customers achieve greater value. Sybase has provided us the industry leading, ultra-high performance analytic engine and other complementary software to make our offering a world class platform.”

About Fuzzy Logix

Fuzzy Logix, LLC is a high-tech business advisory company built on the results of 10 years of research and development.  Our vision is to use artificial intelligence and sophisticated quantitative techniques to solve complex business problems faced by businesses as well as mankind. Fuzzy Logix delivers rich suites of advanced analytics and predictive algorithms and also complete solutions with easy to use presentation and graphical views that help you solve problems and provide competitive advantage at an affordable cost.  Our solutions allow you to analyze, infer and act^TM. For more information, visit http://www.FuzzyL.com

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About Actuate Corporation – the people behind BIRT

Actuate founded and continues to co-lead the Eclipse BIRT open source project. BIRT is the premier development environment for Rich Information Applications that present data in compelling and interactive ways via the web on any device. Actuate and its people are dedicated to making BIRT the best environment for our customers to develop Web 2.0 applications that drive revenue through higher customer satisfaction/loyalty and improve operational performance. The people of Actuate continually participate in and provide resources for the vibrant open source community that has emerged around BIRT. Anybody can participate in the BIRT movement by visiting www.birt-exchange.com.

Actuate offers value-add BIRT products and services that speed the development process and bring additional functionality, interactivity and enterprise scalability to BIRT-based Rich Information Applications. Actuate has over 4,400 customers globally in a diverse range of business areas including financial services and the public sector. Founded in 1993, Actuate is headquartered in San Mateo, California, with offices worldwide. Actuate is listed on NASDAQ under the symbol ACTU. For more information, visit the company’s web site at www.actuate.com.

About mLogica

mLogica is a business intelligence solutions company, specializing in Analytic Appliances and Cloud Computing,  headquartered in Orange, California, with development centers and international offices in California, India, Scotland and Malaysia. Their clients include major organizations in the financial services, entertainment, technology, education, health care, telecommunications, manufacturing, and transportation and logistics industries. For more information, visit http://www.mlogica.com.

Sybase and Replication Server are registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.