Business growth by innovation is the spirit that drives our advisory team. With an average of 15+ years of experience our business advisors will work with you to establish analytically savvy and agile business strategies that help you achieve your business objectives, whether that is to determine the optimal pricing structure of a new or existing product, predict the success of a marketing campaign or define the KPIs and the drivers that affect the performance of your business. Our advisors have a wide variety of industry backgrounds including banking, telecom, automotive, manufacturing, sales and marketing with a proven track record in the areas of:

• Strategic and Operational Planning and Implementation

• Actionable Predictive Analytics

• Artificial Intelligence and Machine Learning

• Data Mining and Business Intelligence

• Forecasting

• Behavioral Segmentation

• Micro-Marketing

• Web Analytics

Technology is a key enabler to keep your business ahead of the competition. Our Technology Advisory group can help you plan and deploy your IT infrastructure that supports the analytical needs of your business. All of our founders have 10+ years each of delivering technology solutions. We can also design, build and deploy custom-built software applications in a relatively short span of time. Some of our areas of expertise include:

• Database and Data Warehouse Design

• Data Mining

• Data Management

• Business Analytics and Business Intelligence

• Historical and Predictive Marketing management Dashboards

We provide both turn-key and highly customized solutions that fit to the unique needs of your business. Our world-class product implementation team can implement cost-effective solutions in the shortest time possible regardless of the complexity your existing infrastructure. This is made possible by the creative use of the most recent advancements in technology product development and highly modular and configurable core product architecture.

For extremely large data sets, our solutions can be implemented in a distributed computing environment and hence are highly scalable.

Our solutions are technology platform agnostic and can work on both Microsoft and Non-Microsoft technologies – this helps you leverage your existing investment in technology and reduce your total cost of ownership. Given the modular nature of our products, periodic upgrades to the proprietary algorithms are seamless and require minimal to no impact to your regular operations.

Our maintenance and technical support is very cost-effective and responsive.

Affordable and actionable solutions delivered with minimal impact on operations.

Today's customers perceive themselves as having unique needs and interests and they demand that businesses understand and meet those individual needs. To satisfy these customers, marketers must shift from casting a wide marketing net over a vast crowd to selling to groups of customers that exhibit the same behavior.

Using our proprietary algorithms, we will derive segments based on the behavior of the individuals and then predict the future behavior of each segment. We then prefer to test a small number of targeted offers to each segment using randomization so we can evaluate the results and implement the most successful tactic for each segment.

We can also provide very accurate predictions of promotion performance prior to execution thus helping you determine the expected effectiveness and make changes necessary before launch to ensure performance goals are met.

Through our trusted partners, we can assist you with the concept design and program execution for initiatives like targeted micro-marketing, specialized promotions, customer outreach, campaigns for Web, email and print and customer retention.

Finally all of our programs include results tracking and analysis reports to ensure that programs performed as expected.

Creative solution based on highly accurate segmentation and prediction quantifiably improves marketing effectiveness.

Based on our break-through artificial intelligence based algorithms we can design micro-marketing based promotions that are targeted and effective. We can also provide highly accurate predictions of promotion performance prior to execution thus helping you determine the expected effectiveness so you can still make changes before launch to ensure performance goals are met. With our trusted partners we can prosecute targeted email, direct mail, Web and print campaigns. Finally all of our programs include results tracking and analysis to ensure that programs performed as expected.