One of the key drivers of success for web-based sales is the performance of web marketing activities. Our algorithms use sophisticated quantitative methods to predict and optimize the performance of advertising such as banner ads and keywords, so you can optimize your staffing levels and the timing of new advertisements. In addition our programs can make the leap from the web to your call center or retail store and quantify when customers purchase as a result of web-based marketing.

IMPROVE PAGE RANKINGS IN GOOGLE

Our solutions help businesses make effective, efficient decisions in determining how and where to allocate resources to improve their rankings in Google.

Today, because Google neither reveals its ranking algorithm nor its data set, businesses are likely to waste time and resources using experimental, untrustworthy, and in many cases risky methods to improve their rankings. Businesses must rely on experience and anecdotal evidence from search agencies to determine the efficacy of these methods. Mistakes can be very costly to businesses: from unrealized returns on investment to public affairs nightmares.

We set out to determine the factors and associated weights behind Google’s ranking algorithm by applying Fuzzy Logix’s proprietary in-database computation to data acquired from Google, search data vendors and the web at large.  The results show we can:

• Deliver of High Volume Customer Acquisition Opportunities
• Do so at a Low Cost (Compared to traditional Internet marketing channels)
• Find Better Customers (Higher Credit, Less Churn)
• Differentiate Ourselves From Many Performance Based Marketing Companies
• Allow For Easier Market Entry (Low cost, in-house processes)
• Show Measurable Gains in Efficiency and Scalability

See how Trident Marketing and Virante worked with us to reverse engineer the Google page ranking algorithms in this video and presentation:

Video	Presentation

INCREASE BANNER AD EFFECTIVENESS

We offer solutions to increase banner ad effectiveness, for example, we calculate items such as:

• What is the average click thru rate for ads based on factors like advertiser, publisher (website), page position and creative content?
• What is the probability that a given user will click on an ad based on his/her surfing behavior?

With only a few days of data, for example with 10,000 records where the click through rate is ~1%, we can automate them modeling process that includes under/over sampling, fine tuning sparse data, automatically identifying changes in behavior, model selection and monitoring, stability of factors, factor evaluation, goodness of fit and continuous monitoring. With this model, we can score 1 million records in less than 1 second. The business benefit is that you can predict and optimize the performance banner ads and greatly improve your return on investment.

In addition to keywords and banner ad effectiveness we have models that analyze click stream data for fraud and security issues.

INTERNET MARKETING OPTIMIZATION

One of the most powerful components of our program is a Internet Marketing Optimization program which can advise marketing of the best mix of programs to drive desired results. For example you can choose to optimize product movement, services movement, gross sales, cost of sale, net sales, and other business user selected goals. The benefits are measurable. For example, clients using these solutions have experienced a 50% reduction in the cost of sale while at the same time increasing the volume of sales by 10%.

Please contact us to discuss how our solutions improve business performance.