Pervasive Analytics

Providing easy to use analytic solutions to decision makers can create tremendous value. When business users understand their customer behavior, predict demand and marketing response, target customers and anticipate their propensity to buy, find problems before they occur and in general better manage risk and profitability, they can  create measureable success.  For example Trident Marketing, profiled in the “Operational Analytics in Practice” document has seen the following benefits:

• Reduced the cost of sale by 50%
• Increased call center conversions by 10%
• Lowered customer churn by 10%
• Increased their revenue per call by 10%

Operational Analytics in Practice

These gains were accomplished because the visionary management team at Trident realized that deploying analytics into each area of their business would enhance the overall performance of the entire company.   By working with each of their business units to determine the types of decision support models required, and then embedding them directly into their existing reporting tools and processes, Trident grew much faster than their competitors while simultaneously lowering cost.

With the tremendous processing power of databases and GPUs, it is possible to deploy solutions that provide insight on-demand at the point of decision.  Add the proliferation of easy to use front-end reporting tools that run our analytic models, and it becomes easy for companies to quickly realize the benefits of pervasive analytics.