Marketing

Generating Demand

Optimizing your marketing spending and aligning the results to your operational capabilities can be challenging. Our models help you predict the response of individual campaigns and also to decide how to allocate funds over multiple marketing programs to achieve the best return on your marketing spend.

In addition, our forecast are usually more than 95% accurate far into the future so you can match your sales force capacity, production and inventory to the demand generated.

We can also help you avoid the common problem of not knowing when a program is coming to the end of its effective life until the after it has already happened. With our solutions, you will know the exact lifecycle of your offers. Therefore, you can make decisions to avoid the peaks and valleys of the normal sales cycle and smooth sales and cash flow.

Our behavioral segmentation programs use pattern recognition to cluster segments based on the behavior of your buyers. Whereas traditional methods force customers into pre-defined boxes, our techniques produce results that reveal the true groups and their behavior so you can match the best offer to the right customer at the right time.

Traditional segmentation methods involve picking some number of categories (age, income, etc) and running regression analysis to test the validity of the suggested category. We do exactly the opposite. Our algorithms review your data and create segments based on customer behavioral patterns. By running simulations we derive the number of distinct segments needed based on homogeneity and heterogeneity in distinct patterns of behavior. Once the segments are identified we calculate the key characteristics that drive differing behavior. The results are free of presupposition and represent true distinction amongst customer groups.

Converting Demand to Sales

Once demand is generated; you have to convert the opportunity into a sale. Our solutions will help you match the opportunity to the best salesperson and measure, manage and improve closing rates.

We also provide tools to analyze historical and predictive results from an infinite number of perspectives including geography, product, sales person, time of day and other ways that you desire.

Closing the Sale

Closing the sale doesn’t always mean recognizing the revenue. To help you manage issues that arise when turning sales into recognized revenue our solutions improve pull through and retention.

If you extend credit, we have credit quality programs of the caliber previously available only to investment banks fielding multi-million dollar teams. We provide the same level of credit analytics for a fraction of the cost.

Improving Reorders and Deepening Relationships

During the sales process and especially post sale there are usually unrecognized opportunities to deepen relationships. Our programs can help you identify your customers buying cycle and understand their next likely purchase of different products or services.

Behind the scenes of our easy to use applications, we use pattern recognition algorithms to uncover clues in your customer’s behavior that can’t be identified using traditional methods. Finding these patterns are the key to understanding your customer’s future behavior and helping you target your products, services and sales efforts to achieve optimal results.

Leveraging our marketing solutions will allow you to put the most appropriate offer in front of the right customers and greatly improve your response while reducing your cost of sale.